The company was established as a Mortgage Finance Company since 2007 by TMG. In 2019 a joint venture between TMG (Egypt's leading developer of premium master planned communities) GB Capital (the NBFI arm of GB Auto) and EFG Hermes Finance (the NBFI arm of EFG Hermes Holding), each of which holds one third of the joint venture’s equity to form Bedaya Mortgage Finance Co.
Bedaya Mortgage Finance is Egypt’s first non-bank mortgage provider offering digital mortgage financing facilities. The company offers seamless mortgage financing solutions for clients looking to purchase residential and commercial properties in Egypt. With the fastest turnaround time in the market and a seamless digital mortgage platform, Bedaya works with clients as true partners to deliver tailored mortgage solutions to its ever-growing client base. Bedaya was founded in 2019 as a joint venture between EFG Hermes, GB Capital, and Talaat Moustafa Group.